Seen it many times (still cool as h3ll though). One question
though...how did they get the tires to roll up hill (notice that they
bounce when they hit and then roll back up the ramp).
- Bernd
-----Original Message-----
From: owner-dakota-truck@bent.twistedbits.net
[mailto:owner-dakota-truck@bent.twistedbits.net] On Behalf Of Tim
Althoff
Sent: Thursday, June 05, 2003 12:17 PM
To: dakota-truck@dakota-truck.net
Subject: DML: Honda commercial...THE BEST EVER!
OK first of let me say i am sorry I am bringing up the "H" word up and
talking good about it. I do have to say they mad a killer commerical
for the UK. It takes an entire 2 minutes to show but worth it.
here is the email i got...
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New Honda commercial in the UK. The film took 606 takes. On the first
605 takes, something, usually very minor, didn't work. They would then
have to set the whole thing up again. The crew spent weeks shooting
night and day. By the time it was over, they were ready to change
professions. The film cost six million dollars and took three months to
complete including a full engineering the sequence. In addition, it's
two minutes long so every time Honda airs the film on British
television, they're shelling out enough dough to keep any one of us in
clover for a lifetime. However, it is fast becoming the most downloaded
advertisement in Internet history. Honda executives figure the ad will
soon pay for itself simply in "free" viewings (Honda isn't paying a dime
to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation -- including the costs. There are six
and only six hand-made Accords in the world. To the horror of Honda
engineers, the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars. The voiceover is
Garrison Keillor. When the ad was shown to Honda executives, they liked
it and commented on how amazing computer graphics have gotten. They fell
off their chairs when they found out it was for real. Oh. And about
those funky windshield wipers. On the new Accords, the windshield wipers
have water sensors and are designed to start doing their thing
automatically as soon as they become wet. It looks a bit weird in the
commercial.
Honda's New Accord http://home.attbi.com/~bernhard36/honda-ad.html
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Tim Althoff
www.yllwdkta.com
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