On Feb 8, 2008 8:17 AM, Tom Byrne <kerib@ptd.net> wrote:
>
> This is exactly what they said on CNBC this morning. Badge engineered cars
> will be trimmed.
Look for more cars on the lower end of the price spectrum with
Chrysler badges on them as the nameplates are realigned; Jeep for
SUVs, Dodge for trucks & performance, Chrysler for cars. With very
little overlap, hopefully.
GM needs to wake up and do this too. They're wasting resources.
> Also, the dealer network will shrink and Chrysler, Dodge
> and Jeep will be sold under one roof.
Outside of urban-like areas (and even in some suburbs), this is
already the case. The dealership I bought my '03 from sold all 3
brands under one roof, as did a few other dealers I've been to in the
last few years.
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