Re: RE: Damn Texans! Vette vs. Viper(long)

From: Edward Kovarski (edwardk@digitalized.com)
Date: Fri Nov 05 1999 - 02:25:22 EST


The Viper is not over priced. It is simply targeted at a different
audience and demographic.

Their target is 46-51 year olds with an annual household income of
185,000 to 195,000. The average Viper owner is 48 yrs old and has
an annual household income of $190,950. [1]

For contrast, the target for the Dakota is 30-48 yr olds with an
annual household income of 38k to 55k. Average buyer is 40-48 yr
old with an annual household income of 45 to 58k. [1]

Car manufacturers are not well know for being reasonable whereas the
consumer is well known for having his or her ego decide on a new car.

Rich people need their toys to show their status. It doesn't matter
if it is reliable, fast or comfortable. It simply has to be expensive
and out of your price range. :)

Besides, the Viper is not really even a money maker for Dodge. It is
a ploy to attract potential new customers by having an expensive and
exotic car. Populate the world with affordable Vipers and you've lost
your niche to attract new crowds. Ditto with the Prowler.

As for the Vette vs Viper discussion. I don't mind its price tag as
it helps out weed a lot of poseurs which are rather rampant in the
world of the Corvette.

In short, it isn't over priced... just priced out of your range. :)

/e

[1] http://www.media.chrysler.com

Mst29@aol.com writes:
> ...
>
> 1.The Viper is way over priced-$50,000 would be more reasonable
> 2.The Viper also kills everything on the road in its price range.
> 3.Just imagine if this car was $50,000 ,that would make it alot easier to buy
> one.
> 4.If you got the money,buy what you like
> 5. Personally as an everyday car I'd take an M5 or a Audi S4 if I had the
> funds now.
> Right now im too busy with College and working to worry about these cars.
> BTW----I love my DAKOTA......98 4x4 sport 318



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