Re: San Diego, Re: Kearny Mesa Dodge

From: JHarmon (jdharmon@earthlink.net)
Date: Thu Nov 25 1999 - 14:54:13 EST


Kearny Mesa Dodge will be closing as of the end of November at last notice. This
is confirmed.
Jim Harmon
SoCal Dakota ML
SoCal Durango Owners Club
DACUDA

JT McBride wrote:

> Hi Guys īn Gals,
>
> This is a rumor, but Iīll spread it because it sounds like most of the
> staff at KM Dodge has their resumeīs on the street because of it.
>
> The rumor is that Roger Penske, who owns the dealership, is going to drop
> the Dodge franchise, and convert to Toyota, so he has his Lexus and Toyota
> dealerships door-to-door. I got the rumor from Robert at the parts counter.
>
> Impact to Dakota/Durango owners: Maybe a fire sale on their parts stock???
> Weīll lose one of the fastest, cheapest places to get Mopar parts. Sigh.
>
> There are a couple reasons why I donīt think this makes sense, and
> hopefully these will occur to the Penske folks:
>
> 1) Dodge sales have been doing quite well of late.
> 2) Low-end Lexi sales will be cannibalized by Toyota models.
> 3) The Toyota of KM (1/2 mi away) is well established, with decent reputation.
>
> I donīt know whether the current Toyota dealership is also owned by Penske.
> Could be. Seem to me that if he wanted to have the Lexus-Toyota
> door-to-door deal, just swap franchise locations. I donīt know how the
> dealership franchise contracts are written though... maybe itīs tied to a
> location. I canīt see Toyota wanting two dealerships in such close
> proximity. Maybe Daimler-Chrysler isnīt happy with KM Dodgeīs sales
> techniques (Iīm not). So thereīs certainly more to the story than what Iīve
> heard.
>
> At any rate, with all the uncertainty, there are a lot of folks who arenīt
> going to enjoy their Thanksgiving as much as they might. But when you donīt
> know how long youīll have it, sometimes you appreciate what you have more.
> Letīs all give thanks for what we have, and
>
> HAPPY THANKSGIVING!!!
>
> Jim McBride
> ī93 CC 4x4 V8
>
> PS. On their extra NOS parts shelf, they had an SBEC for a ī91 or ī92 B-van
> with the same 3.9l V6 as a Dakota, for $25. Anyone who wanted to take one
> apart to see what makes it tick, hereīs your chance!



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