No, Honda won't...but the public will. And I'm going to use your Intel
example to prove it. Yes, Intel spent that kind of money on marketing, and
it paid off big time. They used blue men, aliens, and guys dancing in
aluminum foil suits to market A LOGO. And then they gave the PC
manufactures incentives for putting the intel logo on theyre systems. So by
simple brand recognition their marketing strategy paid off.
But heres the big thing......
In not ONE ad, did they mention ANYTHING about the chips performance. The
general public was so saturated with the Intel logo advertising, that they
automaticly assumed it was a better processor for their PC, not looking at
one benchmark test comparing it to AMD, Cyrix, or even Motorola....(in
reality the intels were far from superrior)
My point is, an advertising campaign can do so much more than it's main
intent. A good advertising firm knows this, and can put an ad out that not
only produces the intent it's client want, but will also produce effects far
greater than intended. Its all psychological, and very powerfull. Thats
why theres so much hype over the honda ad, and honda will probably make 10
fold whatever their investment was. I just cant swallow the 6 mill price
tag.
-- Gary Hedlin President Hedlin Web Designs http://www.hedlin.net ""Bob Mankin"" <bob@coralfarms.com> wrote in message news:001401c32beb$a399a410$6601a8c0@cadpros.com... > > $6 million in the overall marketing budget of a something like a new car > model release is not all that much. Intel budgeted something like $100 mil > just for the marketing efforts of the Pentium 4 chip. > > You gotta think big in the Corporate world. > > Are you really going to go out on a limb and suggest Honda Motor Company is > in the business of starting urban legends over something like that? > > Bob > > > -----Original Message----- > > From: owner-dakota-truck@bent.twistedbits.net > > [mailto:owner-dakota-truck@bent.twistedbits.net]On Behalf Of > > Gary Hedlin > > Sent: Thursday, June 05, 2003 9:43 PM > > To: dakota-truck-moderator@bent.twistedbits.net > > Subject: Re: DML: Re: Honda commercial...THE BEST EVER! > > > > > > > > Bob, I see your point....but there's a few things that are > > making me wonder. > > In an age where about 99% of what we see on TV is digitally > > enhanced, I > > don't see how any company would spend that kind of money on a 2 minute > > commercial (especially in this economy). A bank of Silicon Graphics > > Workstations can produce that kind of work very cheaply (in > > the grand scheme > > of things) What puts the icing on the cake is how the more > > people talk > > about it, the more the production costs & time change. And > > who's really > > saying its not digital?? If you hype something up into a phenomenal > > state....its a prefect breeding ground for myths and urban legends. > > > > Another thing is if they spent that kind of money, why > > wouldn't they use it > > in the US market and be guaranteed to reap the dividends of their > > investment??? > > > > Gary Hedlin > > President > > Hedlin Web Designs > > http://www.hedlin.net > > ""Bob Mankin"" <bob@coralfarms.com> wrote in message > > news:004501c32bdd$979866a0$6601a8c0@cadpros.com... > > > > > > Gary, you missed the main point of the commercial and all > > the effort they > > > put into clarifying that it's real. The clue is in the few > > spoken words at > > > the end. > > > > > > CGI is old news these days. Far more difficult to get the > > precision and > > > planning needed to make it work in real life. > > > > > > Gettin' the picture now? > > > > > > Bob > > > > > > > -----Original Message----- > > > > From: owner-dakota-truck@bent.twistedbits.net > > > > [mailto:owner-dakota-truck@bent.twistedbits.net]On Behalf Of > > > > Gary Hedlin > > > > Sent: Thursday, June 05, 2003 7:31 PM > > > > To: dakota-truck-moderator@bent.twistedbits.net > > > > Subject: Re: DML: Re: Honda commercial...THE BEST EVER! > > > > > > > > > > > > > > > > Not really... the moving background can be live video, even > > > > the non moving > > > > parts can be in the live video. You basicly have the > > > > computer animate the > > > > moving parts. It's like stop motion only you would do it at > > > > a higher frame > > > > per second rate. > > > > > > > > -- > > > > Gary Hedlin > > > > President > > > > Hedlin Web Designs > > > > http://www.hedlin.net > > > > "Droo" <03dakotaCC4.7_4x4@comcast.net> wrote in message > > > > news:3EDFD7EB.3030707@comcast.net... > > > > > > > > > > > > > > > > > > > > Gary Hedlin wrote: > > > > > > > > > > >Umm... 6 million dollars for that?? I have to admit > > it is a cool > > > > > >commercial, but with the advancements in computer > > > > animation, they could > > > > have > > > > > >done it a lot cheaper and quicker!! > > > > > > > > > > > > > > > > > > > > > > > As amazing as CGI is, it still looks really fake. And having the > > > > > backstory to the commercial adds that much more meaning to it. > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > >
This archive was generated by hypermail 2b29 : Fri Feb 06 2004 - 11:46:26 EST