$6 million in the overall marketing budget of a something like a new car
model release is not all that much. Intel budgeted something like $100 mil
just for the marketing efforts of the Pentium 4 chip.
You gotta think big in the Corporate world.
Are you really going to go out on a limb and suggest Honda Motor Company is
in the business of starting urban legends over something like that?
Bob
> -----Original Message-----
> From: owner-dakota-truck@bent.twistedbits.net
> [mailto:owner-dakota-truck@bent.twistedbits.net]On Behalf Of
> Gary Hedlin
> Sent: Thursday, June 05, 2003 9:43 PM
> To: dakota-truck-moderator@bent.twistedbits.net
> Subject: Re: DML: Re: Honda commercial...THE BEST EVER!
>
>
>
> Bob, I see your point....but there's a few things that are
> making me wonder.
> In an age where about 99% of what we see on TV is digitally
> enhanced, I
> don't see how any company would spend that kind of money on a 2 minute
> commercial (especially in this economy). A bank of Silicon Graphics
> Workstations can produce that kind of work very cheaply (in
> the grand scheme
> of things) What puts the icing on the cake is how the more
> people talk
> about it, the more the production costs & time change. And
> who's really
> saying its not digital?? If you hype something up into a phenomenal
> state....its a prefect breeding ground for myths and urban legends.
>
> Another thing is if they spent that kind of money, why
> wouldn't they use it
> in the US market and be guaranteed to reap the dividends of their
> investment???
>
> Gary Hedlin
> President
> Hedlin Web Designs
> http://www.hedlin.net
> ""Bob Mankin"" <bob@coralfarms.com> wrote in message
> news:004501c32bdd$979866a0$6601a8c0@cadpros.com...
> >
> > Gary, you missed the main point of the commercial and all
> the effort they
> > put into clarifying that it's real. The clue is in the few
> spoken words at
> > the end.
> >
> > CGI is old news these days. Far more difficult to get the
> precision and
> > planning needed to make it work in real life.
> >
> > Gettin' the picture now?
> >
> > Bob
> >
> > > -----Original Message-----
> > > From: owner-dakota-truck@bent.twistedbits.net
> > > [mailto:owner-dakota-truck@bent.twistedbits.net]On Behalf Of
> > > Gary Hedlin
> > > Sent: Thursday, June 05, 2003 7:31 PM
> > > To: dakota-truck-moderator@bent.twistedbits.net
> > > Subject: Re: DML: Re: Honda commercial...THE BEST EVER!
> > >
> > >
> > >
> > > Not really... the moving background can be live video, even
> > > the non moving
> > > parts can be in the live video. You basicly have the
> > > computer animate the
> > > moving parts. It's like stop motion only you would do it at
> > > a higher frame
> > > per second rate.
> > >
> > > --
> > > Gary Hedlin
> > > President
> > > Hedlin Web Designs
> > > http://www.hedlin.net
> > > "Droo" <03dakotaCC4.7_4x4@comcast.net> wrote in message
> > > news:3EDFD7EB.3030707@comcast.net...
> > > >
> > > >
> > > >
> > > > Gary Hedlin wrote:
> > > >
> > > > >Umm... 6 million dollars for that?? I have to admit
> it is a cool
> > > > >commercial, but with the advancements in computer
> > > animation, they could
> > > have
> > > > >done it a lot cheaper and quicker!!
> > > > >
> > > > >
> > > > >
> > > > As amazing as CGI is, it still looks really fake. And having the
> > > > backstory to the commercial adds that much more meaning to it.
> > > >
> > > >
> > > >
> > >
> > >
> >
>
>
This archive was generated by hypermail 2b29 : Fri Feb 06 2004 - 11:46:26 EST