First prices you receive from the after market manufacturers have no real
baring on what the manufactures cost is for parts.
As far as a $60 price differnce not making being important to a manufacturer!
That is a huge cost differential that could amount to millions of dollars over
a years worth of sales. In my 30+ years as an engineer those kind of numbers
would be a very very significant driver of decisions.
As I said before it's all about postioning and preceptions from the marketing
folks that drive much of what the engineers design and manufacturing builds.
Dave Clement
99 SLT+ CC 4x4
In article <BAY9-DAV28ukYwd5IqM000476d6@hotmail.com>, fasstdak@hotmail.com
("Bernd D. Ratsch") writes:
>
>
> You could also add seating options, body cladding (moldings), bumper covers,
> and stickers to the "upgraded" models. Brakes are the least amount of
> upsell as with stickers, bells, and whistles. (Overhead consoles and
> leather seating cost far more than brakes.)
>
> Here's the average figures for a 2001 Dodge Dakota 2WD 4.7L Automatic
>
> Front Brakes: Loaded Calipers (includes pads) and both rotors: $280
> Rear Brakes: Shoes, Hardware Kit, both Wheel Cylinders, both Drums: $220
>
> Both of those were from the web using Bendix, Raybestos, and A1 Cardone
> parts (as commonly found in most autoparts stores). The $60 difference in
> Disc/Drum isn't going to make sales figures for a dealership/manufacturer.
> Upgrade options do (bells/whistles & body/graphics kits).
>
> So again...marketing ploy? Nah
>
> - Bernd
>
> ----- Original Message -----
> From: <david.clement@verizon.net>
> To: <dakota-truck-moderator@bent.twistedbits.net>
> Sent: Friday, April 30, 2004 12:10 PM
> Subject: Re: DML:Rear brake conversion
>
>
> >
> > Bernd,
> > Sure it's a marketing ploy to have base models with drums and upgraded
> versions
> > with disks. The manufacturing cost between base models and upgraded models
> is
> > far less (if there is any difference) than the added price that is charged
> for
> > the upgraded model (this applies to more than just brakes too), more
> profit
> > flows to the bottom line with the upgraded model. Manufacturers need those
> base
> > models for advertising, ever notice the adds "starting at $xxxxx" with a
> > picture of a loaded vehicle then down in the corner in real small print
> "as
> > equiped $xxxxx + 30% or so). The base price establishes a mind set of I
> can
> > afford that car even if when they go out the door it's $10K more where as
> they
> > may not have even considered the vehicle at the price the final sale
> price.
> >
> > Remember manufacturers are in business to make a profit if they don't the
> are
> > gone in short order. In the automotive industry it's all about status,
> style
> > and preception much much more than real world measurable differences. The
> > consumer has no way of confirming much of the claims of superiority
> between
> > manufacturers so it becomes a big marketing game.
> >
> > Dave Clement
This archive was generated by hypermail 2b29 : Sat May 01 2004 - 12:00:18 EDT