Re: "Magnum" engines (was: PCM)

From: Andy Levy (andy.levy@gmail.com)
Date: Mon Apr 25 2005 - 15:27:49 EDT


On 4/25/05, jon@dakota-truck.net <jon@dakota-truck.net> wrote:
>
> "Gabriel A. Couriel" <gcouriel@bellsouth.net> wrote:
>
> : no it doesn't. the new "Magnum" engines (3.7, 4.7 & 5.7L) do, but not the
> : older A-based engines.
>
> Speaking of which, is anyone else as annoyed about that as I am?
> (DC calling the 3.7, 4.7 & 5.7 "Magnum" engines.) They are an
> entirely new design which have nothing in common with the older
> engines. Heck, even the 5.7 is somewhat different from the 3.7 and
> 4.7... What possible reason could there be to keep the same
> nomenclature for a completely different engine? I thought they
> were going to call them "Powertech" or something along those lines.
> At first (back in 2000 or so), I thought they were just trying to
> use up their remaining fender badges, but now I realize they're just
> being stupid. As if there isn't enough confusion in the automotive
> world already. :-)

Marketing, branding, and name recognition. They spent an entire
decade (maybe longer) building the Magnum name. It sounds strong &
powerful. "Powertech" sounds like a knockoff of Ford's PowerStroke
diesels.



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