ATF+4 in retail shops

From: Bob Tom (tigers@bserv.com)
Date: Wed Aug 17 2005 - 17:02:16 EDT


The following was found on the MML and appears to be a D-C
press release. I've posted it here because some Dakota owners,
especially those still on warrantee, feel a need to stick with
ATF+4. I am no way connected with D-C or anyone in the auto.
industry. I do question their claim that ATF+4 is a synthetic,
tranny fluid.

In response to marketplace demands and evolving vehicle technology,
Chrysler Group has established a licensing program for its advanced
synthetic automatic transmission fluid, ATF+4. This program will allow
ATF+4 to be made available at retail outlets and through independent
repair facilities for Chrysler, Jeep and Dodge vehicle automatic transmissions,
beginning Sept. 1, 2005.

A first in the industry, Chrysler Group chose to work with the Lubrizol
Corporation
to develop a transmission fluid that sets new standards of performance
in the marketplace and provides significant reduction in component wear.
This technology also offers superior temperature performance, providing
consistent shift quality and exceptional friction modifying properties.
The durability of ATF+4 has been successfully proven through more
than 1 million miles of testing in severe environments and an intensive
Chrysler Group validation process.

ATF+4 will be implemented through issuance of licenses to major and
independent oil companies. Each blender and re-brander involved
in the production and sale of ATF+4 will be licensed, facility accredited
and periodically market-sampled to ensure consistent quality. Its quality level
will be closely monitored by the Center for Quality Assurance, through each
step
in the fluid's progress from license through commercialization.

"The benefits of licensing our ATF+4 product will allow the millions of
Chrysler
Group owners with vehicles still on the road to receive transmission fluid
that is designed exactly for their vehicle," said Dennis Florkowski,
Chrysler Group Senior Specialist/Supervisor - Chrysler Fluids Group.
"Using ATF+4 ensures a longer transmission life with regular servicing
as described in the vehicle owner's manual."

ATF+4 is approved for use in older transmissions and will be utilized in
all future
Chrysler Group vehicles. The previous MOPAR ATF+3 formulation will be
discontinued
and ATF+4 is recommended for all transmissions filled with ATF+3.

Only certified ATF+4 is recommended for service of Chrysler Group vehicles.
The use of automatic transmission fluids other than ATF+4, including those
claiming
to be like ATF+4, could result in lower levels of performance and
jeopardize transmission life.

The ATF+4 licensing program will be initiated in North America and subsequently
expand worldwide. Program license and administration will be managed by the
Center for Quality Assurance, located in Midland, MI.

Bob Tom Burlington, Ont., Canada
'97 Dakota Sport, 4x2, CC, Flame red, 5.2L, 44RE auto., 4.56SG



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