On Fri, Feb 18, 2011 at 14:04, Jason Bleazard <jason.dml@bleazard.net> wrote:
>
> On Mon, February 14, 2011 2:45 am, TerribleTom wrote:
>>
>> I am, however, highly encouraged to see the Ram Tradesman moniker dusted
>> off and put to use again. If you don't know what I'm talking about -
>> check out allpar.com - they did a write up on it. Dodge (yes Dodge, not
>> freaking "Ram") Dodge unveiled a Tradesman package,
>
> Speaking of which, I wonder how long it's going to be before Chrysler's
> new overlords realize that not one single person out in the real world
> thinks of these trucks as anything other than Dodges. There are three
> brands of domestic trucks: Dodge, Ford and Chevy. That's the way it is,
> that's the way it's been for a long time, and that's the way it will
> continue to be for the foreseeable future.
>
> Why is it that marketing people have such a difficult time understanding
> how one brand can sell both cars and trucks? They tried something similar
> in Canada several years ago... the Dodge brand in Canada was only supposed
> to be for trucks and utility vehicles like vans and station wagons. The
> Neon and Intrepid were sold as Chryslers, there was no Stratus (they just
> told people to get a Sebring instead) and Viper became its own brand up
> here. They finally gave up on that idea when the styling on the Neon
> changed, and the Charger was coming down the pipe. They finally realized
> those never would have worked as Chryslers. Duh.
IIRC, Dodge = Truck and Chrysler = Car is how they have everything set
up in Europe.
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