Re: Ram brand (was: Dodge Ram on Craigs)

From: Andy Levy (andy.levy@gmail.com)
Date: Fri Feb 18 2011 - 14:20:24 EST


On Fri, Feb 18, 2011 at 14:04, Jason Bleazard <jason.dml@bleazard.net> wrote:
>
> On Mon, February 14, 2011 2:45 am, TerribleTom wrote:
>>
>> I am, however, highly encouraged to see the Ram Tradesman moniker dusted
>> off and put to use again.  If you don't know what I'm talking about -
>> check out allpar.com - they did a write up on it.  Dodge (yes Dodge, not
>> freaking "Ram")  Dodge unveiled a Tradesman package,
>
> Speaking of which, I wonder how long it's going to be before Chrysler's
> new overlords realize that not one single person out in the real world
> thinks of these trucks as anything other than Dodges.  There are three
> brands of domestic trucks: Dodge, Ford and Chevy.  That's the way it is,
> that's the way it's been for a long time, and that's the way it will
> continue to be for the foreseeable future.
>
> Why is it that marketing people have such a difficult time understanding
> how one brand can sell both cars and trucks?  They tried something similar
> in Canada several years ago... the Dodge brand in Canada was only supposed
> to be for trucks and utility vehicles like vans and station wagons.  The
> Neon and Intrepid were sold as Chryslers, there was no Stratus (they just
> told people to get a Sebring instead) and Viper became its own brand up
> here.  They finally gave up on that idea when the styling on the Neon
> changed, and the Charger was coming down the pipe.  They finally realized
> those never would have worked as Chryslers.  Duh.

IIRC, Dodge = Truck and Chrysler = Car is how they have everything set
up in Europe.



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