I saw this good artical on the Ram list.
Bob
-----Original Message-----
From: Jim@worldnet <JimPetro@NOSPAMworldnet.att.net>
Newsgroups: alt.autos.dodge.trucks
Date: Monday, January 04, 1999 10:40 AM
Subject: Dakota Quad Cab
>Monday January 4, 1:00 pm Eastern Time
>
>Company Press Release
>
>SOURCE: DaimlerChrysler Corporation
>
>Dakota Quad Cab(TM) Leads Growing Market For Truck Versatility
>
>DETROIT, Jan. 4 /PRNewswire/ -- It wasn't long ago that pickup trucks did
>one thing well -- they hauled the load.
>
>But with car buyers asking for more utility, and more consumers gaining an
>appreciation for the usefulness that a truck affords, the requirements of a
>truck have expanded dramatically. Although they've lost none of their
>utilitarian value, trucks have gone from being simple work tools to being
>daily drivers. More often than not, a truck or sport-utility vehicle has
>replaced the second car in a two-car household.
>
>Leading the way in a new truck segment, Dodge created the four-door Dakota
>Quad Cab™ -- a marriage of power, people-carrying capability and payload --
>to meet those ever-expanding demands.
>
>``We're constantly challenging ourselves with the question: 'What's
>next'?'' said Bernard Robertson, Senior Vice President, Engineering
>Technologies and General Manager, Truck Operations. ``Dakota Quad Cab was
>the answer. We believe this truck represents the most practical, versatile
>and capable compact truck ever built. And every inch of it is unmistakably
>a Dodge Truck.''
>
>The 2000 Dodge Dakota Quad Cab adds more versatility to the list of Dakota
>attributes that already includes best-in-class handling, power and
>roominess. It also offers features that no other truck in its class does:
>four full-size, doors with split-folding rear seats, combined with a cargo
>box that's over five feet long, all in a compact package.
>
>Dakota Quad Cab is all truck, but is sure to win converts looking for more
>utility than their current vehicle can provide.
>
>``Existing truck owners will love it because it lets them do more than
>their current vehicle,'' said Dave Bostwick, Director, Corporate Market
>Research. ``But Dakota Quad Cab also appeals to people who are not
>traditional truck buyers.
>
>``It's an expanding market of people who in the past would not consider
>buying a truck,'' added Bostwick. ``However, in this case the appeal is
>that Dodge is offering a truck that does everything.''
>
>Quad Cab provides a solution for buyers who are looking for a truck, but
>need a more versatile vehicle. On the inside, Quad Cab will securely carry
>any combination of friends, gear and valuables. Yet gardeners, hunters,
>skiers and home improvement do-it-yourselfers will find Dakota Quad Cab
>offers all the utility needed to transport items outside the cab, in the
>cargo box. Those who need additional payload capacity will appreciate
>Dakota Quad Cab's best-in-class towing capability.
>
>``What makes Quad Cab different is that it's got room for everything,''
>said Richard Taylor, Senior Manager, Product Development Research. ``Size
>works to our advantage. People who are comparing this to their current
>vehicle love having room for everything. It gives them capabilities they
>didn't have.'' With six-passenger capacity, rear-seating convenience,
>generous interior room, ease of entry/exit, ride and comfort, good outward
>visibility, high ground clearance and convenient storage options, Dakota
>Quad Cab fits the needs of a variety of drivers. Likewise, it's perfect for
>active people with both interior and exterior cargo flexibility.
>
>``Extended cabs have seen 30 percent segment growth since 1993, with Dakota
>Club Cab enjoying the highest extended cab mix in the segment,'' said Mike
>Gialdini, Senior Manager, Dodge Truck Market Plans. ``It seemed only
>natural to introduce a package that maximizes interior volume without
>sacrificing practicality and sportiness.''
>
>The Dodge Dakota Quad Cab goes into production in fourth quarter 1999 at
>the Warren Truck Assembly Plant in Warren, Michigan.
>
>SOURCE: DaimlerChrysler Corporation
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