Jack
These are sales numbers that I found on the D-C site.
Unfortunately, they were not neat annual figures but
a hodge-podge of data.
Within the first 10 months of 1994, through October, Dodge
reported that Dodge Ram sales reached 191,841, beating a
17-year-old record of 188,338 set in 1977.
With almost a month to go, Dodge Ram Pickup today set a new
Model Year record for sales in the U.S. market with a total
of 187,668 units. That breaks the old record of 187,633 set
in 1987. Full model year sales for the period Oct. 1, 1993
to Sept. 30, 1994 are expected to approach 200,000 units.
he leader in the mid-size pickup truck market since it created
the segment nine years ago, Chrysler Corporation announced
today that sales of its Dodge Dakota pickup truck line has
reached the one-million sales mark in North America.
Dakota has averaged over 100,000 sales per year since its
introduction in the 1987 model year. Current sales for 1995
stand at 87,372 units through September, and are projected to
top the 100,000 mark for the fourth consecutive year.
>From January 1, 1996, through the end of September, Ram Pickup
sales totaled 288,174. That compares with sales of 271,501 in all
of 1995, the previous record year.
Chrysler's truck (minivans, Rams, Dakotas, full-size vans)sales
total of 1,579,060 vehicles for the 12 months ending
September 30, 1996, represented a 23.2 percent share of that market
segment. That surpassed the previous record of 21.8 percent, recorded
in the 1994 model year.
March 17, 1997
Dodge celebrated the one-millionth U.S. Ram pickup sale since
the truck's introduction in the 1994 model year.
May 1, 1998
Individually, the Dodge Dakota set an all-time record of
14,622 vehicles sold, up 22 percent from April 1997.
Sales of the new Dodge Durango remained strong with
11,535 units sold for the month.
Dodge Dakota. Sales were 152,629 for the year, up 16 percent
over 1997, breaking the yearly record for Dakota of 132,057,
set in 1992.
Other vehicles lines that set December 1998 sales records included:
Dodge Ram Pickup. The Ram sold 32,796, a 5 percent increase from last
December.
Dodge Durango. The Durango had sales of 17,112, a 60 percent jump from
December 1997's 10,716.
DaimlerChrysler Corporation U.S. Sales Summary, Thru December 1998
Month Sales DR % Sales CYTD DR % Sales MYTD DR %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change Curr Yr Pr Yr Change
Durango 17112 10716 60% 156923 20263 NM 50789 20263 151%
Dakota 11658 12053 -3% 152629 131961 16% 36839 34955 5%
Ram P/U 32796 31345 5% 410130 350257 17% 111178 96006 16%
Selling Days
26 26 307 307 77 77
The above sales figures should give GoAPE a pretty good idea of the market
that
they would be entering.
Hope this helps.
Bob
Burlington, Ontario
'97 CC Sport, 5.2L, 3.55 auto., flame red
Gibson duals, KN drop-in
Coloured-keyed grille guard, running boards
and hard tonneau cover
Deflectors, grille insert
AR-211 15x7 rims (4.75" backspace)
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