This was posted on another list I'm on, thought it would be of interest.
Bob
Stockton Ca
DAIMLERCHRYSLER
For Release
Tuesday, July 3, 2001
DaimlerChrysler Communications CIMS 485-06-48 1000 Chrysler Drive Auburn
Hills, MI 48326-2766 (USA)
Chrysler Group is Only Domestic Automaker to Earn Top Slots in Strategic
Vision's 2001 Total Quality Index
Dodge Dakota, Chrysler Town & Country, Chrysler PT Cruiser and Chrysler LHS
Finish First in Quality Study
Auburn Hills, Mich. -- Armed with an impressive lineup of cars, trucks and
minivans, the Chrysler Group continues to fill its trophy case with top
honors and awards.
Strategic Vision announced results of its 2001 Total Quality Index (TQI) in
which Dodge Dakota finished first in the Compact Pickup segment for the
third year in a row, Chrysler Town & Country unseated Honda Odyssey and took
top honors in the minivan segment, Chrysler PT Cruiser won the Compact Car
segment and Chrysler LHS finished first in the Larger Car segment.
"When it comes to quality, consumers want to get information from credible,
prestigious third party organizations such as Strategic Vision," said
Richard Schaum, Executive Vice President of Product Development and Quality,
DaimlerChrysler Corp. "That's why we're extremely honored to finish first in
every one of these critical segments. We're also pleased that Strategic
Vision named Chrysler the most improved brand in the study."
Strategic Vision's TQI offers a complete measure of the ownership experience
including the emotional response to the vehicle. Owners who participated in
the study purchased their new 2001 vehicles in October, November and
December of 2000. They were surveyed after they had at least 90 days to
experience their car or truck.
Following are Strategic Vision's comments on each of the four Chrysler Group
vehicles: Dodge Dakota: "For the third straight year, Dakota leads its class
because of its roadability, power, handling and ease of use. Besides a
strong sense of security, it delivers pride and fun that help its owners
feel it's a smart choice." Chrysler Town & Country: "Craftsmanship, ride,
handling and innovation are just some of the factors on which Town & Country
scores above its segment. Owners feel a sense of pride, prestige and harmony
in a minivan they believe is a smart choice and a leader." Chrysler PT
Cruiser: "Style, craftsmanship, ease of use, thoughtfulness and innovation
get especially high marks, delivering strong emotions of freedom, esteem and
harmony. This is a smart choice that's fun to drive and gives its owners
great delight." Chrysler LHS: "Owners liked the styling, handling, room,
ride, craftsmanship and reliability of this larger car. That gave them a
strong sense of esteem and harmony."
Strategic Vision has assessed new vehicle owner satisfaction and calculated
Total Quality Index annually since 1995. - ### -
----------------------------------------------------------------------------
----
This archive was generated by hypermail 2b29 : Fri Jun 20 2003 - 12:02:03 EDT