> Date: Sun, 22 Mar 1998 10:45:20 -0600
> To: dakota-truck@buffnet.net
> From: Mike Crumley <mcrumley@airmail.net>
> Subject: Re: DML: R/T - Quit jerkin' my chain!
> Reply-to: dakota-truck@buffnet.net
> At 03:58 PM 3/21/98 , you wrote:
>
> >Same "Light my Tires" ad is in Car and Driver...sad...Adios...
> >
> >>I got home tonight to find a ad running full size across 2 pages in
> >>Autoweek for the R/T. Go figure? (why advertise what is pre-sold?)
>
> One thing you have to keep in mind is that in order to get an ad in a
> current issue of a mag, they had to have the actual ad in the hands of the
> mag editor months ago. It's not like they composed the ad last week.
It will also generate showroom traffic. You go in to get an R/T, but
can't because you were too late, so you order a loaded 5.2 CC Sport.
It sells more Dakotas.
|{eith R. Phelps
Cat..... the other white meat.
This archive was generated by hypermail 2b29 : Fri Jun 20 2003 - 12:08:30 EDT