Durango SP360

From: Steve French (dakota_rt@hotmail.com)
Date: Wed Aug 12 1998 - 09:00:46 EDT


Haven't heard anyone talking about this in here. Enjoy.

Steve

SHELBY S.P.360 DURANGO
The hot SHELBY S.P. 360 is the latest addition to the Carroll Shelby
legacy. With sports car like handling, awesome power and head turning
good looks, this limited edition Durango is the hottest SUV on the
street.

The SHELBY S.P. 360 is the successor to the award winning "Super Pursuit
360" Durango that Performance West and an elite group of aftermarket
manufacturers first showed at the last years SEMA show. You'll be able
to order two versions of the SHELBY S.P. 360 (standard and supercharged)
from your local dealership this month. Priced at around $40,000 for the
standard and a little over $50,000 for the Kenne Bell supercharged
version, this limited edition vehicle (3,000 units) promises to be a hot
seller.

VEHICLE CONCEPT

The SHELBY S.P. 360 is based on the Chrysler Design Excellence Award
winning Durango Super Pursuit, the vehicle that pioneered the concept of
blending the most desirable features of a true high performance luxury
touring sedan with the inherent benefits of a sport utility vehicle. In
the process of creating the Super Pursuit, it opened a niche within the
sport utility category that showcased a vehicle with heretofore unheard
of capabilities and trend setting good looks. The SHELBY S.P. 360 takes
the Super Pursuit to a new level of refinement, while exuding the flavor
of the legendary competition vehicles that Carroll Shelby is famous for.

With the dramatic increase in the popularity of sport utility vehicles,
the opportunity to create a high end ultra performance example of the
genre with capabilities far in excess of any competitor posed an
interesting objective. The Durango Super Pursuit achieved this goal and
the Shelby S.P. 360 advances the philosophy to an even higher level. The
Shelby S.P. 360 sets the standard that all other performance sport
utility vehicles will be measured by.

Through the use of advanced microprocessor technology, an optional state
of the art supercharger is available to enhance the performance. Used in
conjunction with the Dodge Magnum 360 V8 engine, the Kenne Bell
engineered package employing a positive displacement twin screw
supercharger running at merely seven pounds of boost effectively
generates in excess of 360 horsepower or the equivalent of one
horesepower per cubic inch. This is accomplished with no sacrifice in
durability, all around driveability or fuel economy, and in fact
actually improves the latter through more efficient internal combustion.
The SHELBY S.P. 360 showcases a technologically superior performance
package that offers the driver the advantage of immediate supercharged
power throughout the entire rpm range of the engine, without the lag
commonly associated with both centrifugal superchargers and
turbochargers.

Complementing the performance gains is a re-engineered suspension on the
2 wheel drive chassis that offers a lower center of gravity, with the
subsequent benefit of improved handling along with a new lower vehicle
profile not normally associated with this category. For the ultimate in
braking, the SHELBY S.P. 360 offers a Stillen engineered AP Racing hi
performance braking system for the ultimate in stopping power. Featuring
6 piston calipers with drilled and ventilated rotors, the S.P. 360 can
stop as fast as it can accelerate! Enhancing these chassis mods are
lightweight 18 inch Carroll Shelby Signature SEC alloy wheels working in
concert with low profile Goodyear Eagle GSC speed rated tires. The end
result is nearly the handling prowess one expects of a sports car, yet
wrapped in a sport utility vehicle package.

Exterior appearance alterations have been designed to enhance the unique
personality of the SHELBY S.P. 360, while being careful to maintain the
flavor of the vehicle as it's designers intended. Starting at the front
is a new hood with dual intake scoops that complement the lower fascia;
one that has been substantially reconfigured with a far more aggressive
look. Highlighting the aerodynamically designed fascia are large
functional dual air intakes, flanked by massive, HID style, high power
lights designed to match the speed capabilities provided by the
supercharged engine. In addition, the headlights and parking lamps are
covered by one piece acrylic covers by that feature carbon fiber
printing with projector beam and parking lamp style cuts that add an
ultra high tech look.

Stepping to the side, we find electrically actuated sport mirrors and
lower body aero skirting that both enhances the lower profile of the
vehicle in addition to cleaning up the rocker panel area, highlighted by
the aforementioned 18 inch diameter wheels in silver clearcoat with
carbon fiber imprinted center caps. Again, the prevailing theme is one
of enhanced aerodynamics and sleekness. In the rear, we find that the
fascia has been replaced by one which blends with the lower body
treatments employed at the front and sides. Adding interest and
attention to detail are rolled, angle cut, stainless steel exhaust tips
at each corner, complemented by a lower tray designed to enhance air
flow management beneath the rear of the vehicle.

The Shelby Cobra Daytona and GT 350 inspired brilliant blue paint and
contrasting aggressive white stripes that adorn the SHELBY S.P. 360
evoke visions of racing victories from Sebrina to LeMans that Carroll
Shelbv is famous for, lending continuity to the performance theme while
maintaining the purity of the original Super Pursuit design.

The SHELBY S.P. 360 is a vehicle that communicates with it's owner.
Among it's many assets is an optional all wheel drive traction system
that distributes power to all four wheels for safer, more surefooted
driving in inclement conditions. The SHELBY S.P. 360 offers an unrivaled
blend of driving satisfaction that continuously rewards the driver of
this vehicle regardless of the driving environment or situations. The
interior features ergonomically designed and supportive leather racing
style bucket seats, while the dashboard and surrounding surfaces are
accented with genuine carbon fiber trim. For the passengers, a complete
entertainment system featuring a 6.4" LCD monitor built into an OE style
ceiling console to project that favorite program or motion picture from
an onboard video cassette player. The SHELBY S.P. 360 is a vehicle that
is clearly an extension of personality, offering the enthusiastic driver
and passenger(s) a rewarding experience while at the same time retaining
the virtues necessary for the rigors of day to day driving.

MORE THAN A NAME

"A legend in his own time" best describes Carroll Shelby. Whenever
performance and racing cars are the topic, his name is invariably
mentioned. Talk about the creator of some of the most successful sports
cars from the 60's and one name continually comes up; Carroll Shelby.
Famous for creating the World Championship Winning Cobra, the Mustang
G.T. 350, and largely responsible for the success of the Ford G.T. 40
program that culminated in wins at LeMans, Carroll Shelby is nothing
less an icon.

The Shelby S.P. 360. In this day and age when the largest market share
in virtually any product, especially consumer durables, is dominated by
the proverbial "baby boomers" the name Carroll Shelby shines as a beacon
for performance. The SHELBY S.P. 360 is the latest in a long line of
legendary high performance vehicles that bear his name. From the Cobra
and G.T. 350 Mustang to the new SHELBY S.P. 360, there is no mistaking
any of these cars for anything less than exciting, famous and
collectible. Carroll Shelby's vehicles have a mystique all their own.

CONCLUSION

The SHELBY S.P. 360 is an exciting vehicle sure to capture the attention
of the performance enthusiast, while making a significant impact on the
exploding sport utility truck market. Here is a sophisticated sport
utility vehicle, specifically designed from the onset to offer refined,
well balanced performance unlike any contemporary peer. Add in the
spectacular racing inspired paint scheme and there can be no question
that a new niche has been created within this broad category.

In addition, the SHELBY S.P. 360 will attract the attention of the
discriminating sport utility purchaser by offering a vehicle that sets
the standard rather than merely meeting it, garnering capture sales as a
result of this effort to lead by example rather than follow. The SHELBY
S.P. 360 is a vehicle that incorporates features not found within this
market segment at any price, and offers the driving enthusiast an
alternative vehicle with an exciting multi dimensional personality.

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Source: Performance West Group
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