I think the bigger issue is that there are literally hundreds of these
$5 to $300 ideas that the engineers have for each vehicle. Including all
of them could double the price. Do you put in a better exhaust or
instead put in the improved cup holders that can hold a big gulp?
Marketing has a target price and they must make the vehicle as appealing
as possible within the target price. Our priorities (performance) may
not fit the population at large. Bottom line, the list of potential
widgets need to be priced and prioritized and a line drawn that
separates those that will be done from those that won't. For those of us
with uh, er, "special needs", there will always be aftermarket
suppliers. Because a manufacturer did not include something says more
about economics and business than whether or not the manufacturer
believes that item has value or utility.
Mark
________________________________________
Mark E. Kraieski
Director, Enterprise Product Development
TransQuest, Inc. 404/773-8537
mailto:mark.kraieski@transquest.com
>----------
>From: Jane or Larry Elliott[SMTP:elliott@serv.net]
>Sent: Wednesday, March 12, 1997 11:55 PM
>To: dakota@ait.fredonia.edu
>Subject: Re: Mopar Performance's Muscle
>
>Read something once about cost per unit in car manufacture. The bean
>counters, who are the real problem not the engineers (mainly), look not at
>what it will cost per unit but what it will cost per production run. A $5
>increase per unit with a 200,000 production run is $1,000,000. When a
>bean counter sees numbers like that their beady little eyes roll back in
>their tiny little skulls and they faint. Something to do with certified
>public accountancy as the lads in Monty Python used to say. They don't
>seem to understand that people will pay for something they want, look at
>all the crap that's being foisted on us that we neither want or need.
>
>Just my nickels worth (inflation ya know)
>
>Larry
>
>
>
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